Newbook

Newbook is focused on positioning themselves as the Industries one-stop-shop for booking talent. With simple one-to-one features, this powerful new tool allows clients to quickly filter and book high-quality talent.
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When I joined the team, the goal was to build the entire web product from the ground up, alongside iOS. Both initiatives were lead by an individual designer, the web, focused on the client side of the booking process and the other (iOS) focused on the talent side of the booking process.

Think Airbnb for models

Newbook seamlessly facilitates the entire booking experience from search, to payment, & feedback.

The model booking market is over saturated with booking services and agencies that lacked a simple 1-to-1 interface, allowing clients to contact High Quality talent instantly. Think Airbnb for Models

My role

Product Designer

Contributions

Product Design, UI/UX, Marketing, UI Animations, Design System, Graphic Design.

A problem worth solving

The model booking market is over saturated with booking services and agencies that lacked a simple 1-to-1 interface, allowing clients to contact high quality talent instantly. As we started to build towards our north star, we encounted a few challenges along the way.

Designing a suite of tools & features to create a ecosystem of service that fulfills the entire booking process
Creating a community for models & non-model users
Shipping MVP in ~4 months
Creating the entire web app from the ground up
Using user insights from former product and migrating those users onto newbook

Many quick pivots

The browse page is the core feature that ties the product together, it evolved quickly throughout a 10 month period, adding filters that bundled talent, rating systems, and a larger spread of photos were some of the early changes we made based on Newbooks early adopters.

Newbook_Search Models V2

Newbook_Search Models V2_Expanded Filter

Newbook_Search Models

Myriad_Search Models

Using existing Insights and designs

Using data from last years market research and former product Myriad we hit the ground running with initial wireframes and UX insights. Building out core features and adding new flows to the process. We tested our assumptions quickly, working with a small pool of loyal customers who migrated to newbook from myriad, and refined our interface in real-time.
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These customer provided a lot of the early insights into the entire booking process. We explored how we could fulfill their needs more effectively kept an open line of communication throughout the building process.

Mobile inspired patterns

Many decisions were based on mobile usage patterns, including Grid-style profiles that take cues from social media and category buttons that mirror pintrest and airbnb

A reusable system

Together with the development team we worked on cleaning up spacing, typography, and colors. Working with bootstrap’s framework, we created easy to follow guides for adjusting type relying on .5REM and .25REM adjustments to keep the math simple. As well as adopting a soft-grid approach of the 8-pt system, developed by google.

The industry took notice

Some of the more notable brands that signed up for newbook during my time there were Gucci, Disney, Obey, Colorpop, Nordstrom, lululemon, Helly hansen, Guthy Renket, and Vanity Planet.